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Scoring rules in Zoho CRM’s lead management tool lets you prioritize your sales leads with positive and negative scoring to ensure faster conversions. Use sales lead management processes to set your leads individually or make a combination. If leads from a particular industry are where you want to direct your attention, or if trade shows are a …
Zoho CRM empowers a global network of over 250,000 businesses in 180 countries to convert more leads, engage with customers, and grow their revenue. Transform your business with the gold standard in customer relationship management software. It looks like you‘re in the United States of America based on your IP.
Score leads based on behavior. Identify early-stage buying signals from leads by tracking their behavior towards your organization. Mark positive behaviors with a higher lead score, and make sure your sales team prioritizes following up active and qualified leads. Zoho CRM allows you to track multiple behaviors across various customer touchpoints.
After collecting the lead details in your CRM account, the next stage is lead qualification. With further negotiations or follow up, the lead can be qualified into a business opportunity. In this stage the focus is on evaluating leads based on their interest and readiness to be promoted to sales. Following are some of the methods for leads qualification: 1. Phone Call:A direct and quick follow up method after the lead generation to initiate further discussion on the sales process. 2. Direct Mail: A traditional approach of delivering material…